
Quality Tourism
A quality welcome and services guaranteed by the State
The State has created the Qualité Tourisme™ brand to guarantee the quality of the welcome of the French destination. Intended for all tourist establishments open to the public (accommodation, restaurants, tourist offices, places to visit, activity providers, etc.), the Qualité Tourisme™ mark is a real sign of recognition. It allows tourists to choose with confidence the establishments they will visit during their stay.


The Pra Loup tourist office obtained the national Qualité Tourisme™ mark in August 2024, in accordance with the French Tourist® Office standard.
The Tourism™ Quality Mark, registered by the Ministry of Tourism, is a guarantee for tourists and a guarantee of trust.
Ubaye Tourisme’s quality policy consists of constantly improving the reception, information, and satisfaction of visitors, service providers and employees. It applies to all the association’s departments: Reception, Marketing, Administration and HR.
It meets 3 objectives:
- Responsiveness : through the fluidity of the flow of information, provide a level of service that is always efficient and up-to-date
- Harmonization : to offer information of the same quality throughout the territory and within Ubaye Tourisme’s services
- Satisfaction : knowing and meeting the expectations of all the structure’s stakeholders, from visitors to partners and employees
Our Quality Commitments
- To ensure a warm, benevolent and professional welcome to each visitor.
- Offering personalized advice and clear, reliable and up-to-date information.
- To discover the riches of Pra Loup and the Ubaye Valley, by promoting the territory, its activities and its know-how.
- Collect, analyze and share visitor feedback in order to continuously improve the quality of our services.
The Quality™ Mark: what is it?
The Quality™ Mark is a continuous improvement approach, which is obtained after a complete audit of the services and “mystery shopper” visits carried out by approved independent firms.
It is based on a reference framework of more than 200 criteria set up by the General Directorate of Enterprises, and concerning several aspects of the operation of the Tourist Office:
- Promotion and communication
- Physical and telephone reception
- Event planning
- Sustainability
- Partnerships
- Management
- Health reassurance
The Pra Loup tourist office has been classified as a category I since December 2024
- The tourist office has chosen to meet the most demanding criteria of this classification, in order to attest to the professionalism of its actions and its teams with its visitors, partners and service providers.
- The classification in category I recognises a high level of quality of reception, information and services. It also makes it possible to enhance the unifying role of the tourist office in the tourism development of its area of intervention.
- As part of its classification in category I, the Pra Loup tourist office is committed to its visitors to: Provide an easily accessible reception and information area.
- To offer a warm, professional welcome adapted to the expectations of each visitor.
- To facilitate the procedures for visitors and to assist them in the organization of their stay.
- Provide furniture for sitting in the reception area.
- To provide clear, reliable and up-to-date tourist information on the local offer free of charge.
- Offer high-speed wireless internet access in the reception area.
- Adapt its opening periods and hours to the tourist attendance of the resort and the territory.
- Provide a reception service in French, English and at least one other foreign language, in line with the clientele welcomed.
- To provide tourist maps, plans, guides and information supports, in digital format and, when necessary, in paper format.
- Provide access to a mobile-friendly website, available in French, English and at least one other foreign language.
- Display useful information, including emergency telephone numbers, outdoors.
- To present a qualified tourist offer in Pra Loup and its territory of intervention, for all clienteles.
- Regularly update tourist information to ensure reliability.
- To accompany visitors in their search for accommodation, activities, events and tourist services.
- Collect, process and analyze complaints and visitor feedback.
- Measure visitor satisfaction in a logic of continuous improvement.
- Use digital tools and new information technologies to inform, advise and promote the destination.
- To provide qualified travel advisors.
- Guarantee the reliability, coherence and timeliness of the information disseminated on the local tourist offer.
- Be part of a recognised quality approach, in line with the requirements applicable to tourist offices classified in category I.






